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Considerations to Make When Choosing a Geofencing Marketing Company

For the best location-based marketing you need to choose a geofence marketing that matches your needs. There are, therefore, you need to put into consideration for you to get the best company for your marketing. In this article, we are therefore going to look at some factors that you need to note if you are looking for the best geofencing company.

Check whether they can monitor for unlimited locations. Ensure that you can screen numerous areas immediately. Very few companies offer the chance to monitor more than twenty locations at the same time. This can limit you if you need to monitor more than twenty locations at the same time. Therefore ensure that the geofencing company that you consider does not confine you to twenty locations only.

Take a look at whether the geofencing company offers support for reverse geocoding. Only choose companies that offer support for reverse geofencing. This will help your business to supply the company with addresses for different areas. With the addresses of the areas vendors will be able to transform the areaas into latitude and longitude.

Always ensure that you choose a company that you can import bulk geofences all at once. With this, you will be able to import all your competitors using the platform provided by your geofencing company. This will save you the time required to do this manually and get to do other deserving things for your marketing campaign.

Don’t go for the company that insists on using additional hardware. Geofensing should have nothing to do with beacons. Therefore go for the geofencing company that uses integrated plugins for your mobile app. And since the mobile phones have become better than the ibeams no hardware should be added.

A good geofencing company should ensure that the mobile app doesn’t have to be open so that the geofencing solution works. The app should passively work even when not open. This means that you won’t require to open your app every time so that it works. It is important therefore to ensure that you select a company whose app must not be open every time to be working.

Only select a company that ensures good health for your battery. Ask yourself whether the app will cause battery drain. If it will then that’s not the best company for you. The reason why the battery gets drained is that the companies use GPS for their geofencing. GPS is among the most battery consuming radios in smartphones. Therefore a company using geofencing should use GPS in their solution.

Lastly, to select the best geofencing company use the above factors.

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